Sometimes you can really see when a design comes into focus. That is how the logo design process unfolded with Kastl Family Eyecare, an optometry clinic located in Norfolk, Nebraska. To appeal to a wide range of patients from children through seniors in a friendly and welcoming fashion, I worked closely with Dr. Jarod Kastl and his team to develop the resulting logo.
There was a strong desire to depart from the use traditional optometry clinic shapes and elements such the iris combined with eyelashes and almond shaped forms, the direction took a more abstract and friendly approach.
From the central iris and pupil abstraction to the intersecting hearts that also form the letter “K” out of negative space, the overall design reflects the personal and caring personality of the owners of the practice and their staff. The result is a professional and approachable logo design that appeals to people of all ages and stages.
Comments