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Acing the Design of a Logo


woman sitting on couch typing on laptop

When starting a new business, it's best to start with a plan. This includes logo and brand design. In this case, you could say it started with an ace! The "ace" theme originated directly from client ideas to guide the design process.


These ideas included a heart, an "A "and a diamond with each representing various aspects—a heart to represent care, a diamond to represents value, and the "A" for the name. Associations with card play further enhances the concept of bidding and value exchanges.




Ace Online Auctions offers a way to buy and sell items with minimal work for their customers with an emphasis on customer satisfaction. The combination of elements in red and black theme translates to a logo design that is strong, professional, trustworthy, and personal.


I had the opportunity to view the business on-site at an event and see the client in-action, and agreed the design was a good "hand"!



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