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Creating a Fresh, New Logo Design for a Family Health Clinic


Ohana Whole Health logo

Wellness in its various forms is an important aspect in my life so the idea of offering holistic, patient-centric primary care resonates with me. The idea behind Ohana Whole Health is to offer a kind of care to individuals and families that takes a fresh perspective. The core idea of this health clinic logo design was to reflect the meaning of the Hawaiian word “Ohana” meaning family.


With an aim to provide something different from your usual family practice, a focus on growth that is inviting and welcoming supports positive, comfortable and unique patient care experiences.



The resulting combination of soothing greens and rounded, centering elements are paired with streamlined typefaces that convey strength and clarity. Viewing the placement of shapes created from the positive and negative space reveals a variety of elements–cross, branches, and abstract letterforms.


The repetition of four element points to holistic and patient-centered care. With green as the dominant color, references to nature, renewal and movement towards the center of a person’s wellbeing are emphasized. Oceanic teal combine with warm yellow accents–setting a comforting yet stable tone. A focus on wholeness with eye-catching appeal speaks to the unique and personalized care provided.

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