Feidler Eye Clinic & Optical is a well-known established eye clinic located in Norfolk, Nebraska, that serves the northeast Nebraska region. To coincide with relocation to a newly constructed office, the goal was to update several of their print and marketing materials and launch of their own frame line.
The designs were to reflect a clean and modern aesthetic that was cohesive with their values and tradition of eyecare excellence established over the last 50 years the business has operated. The refresh represents the eye clinic as professional, friendly and modern.
Additionally, the clinic move included an expansion of their optical services which added the ability to have their own frame line. The result was a seamless and stylish connection between the eye clinic brand and the eyewear brand.
It's always a pleasure working with the Feidler team and "seeing" the beauty in the end result!
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