Unveiling the Brand Identity: Creating a Compelling Design for a Community Whitewater Park

North Fork Whitewater Park has been a work in progress for many months and as the project nears its completion, it continues to be a highly-anticipated opportunity for recreation, beauty, and adventure.

I delighted in the opportunity to support the enthusiasm in the community through design of a friendly, iconic logo. From playful colors and flowing elements to the many representative shapes, I hope the result encourages others to get out and "Explore the 'Fork'"!